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Shaman of style

Heather Narwid is bringing her ‘carefully curated’ clothing shop and sharp sensibilities to Durango

Tips from the fashionista

You can start with one thing
You don’t have to pick out the whole thing at once. Just start with one thing you want to wear, the shoe or ‘I want to wear these tights today.’ Or, ‘It’s cold and I want to wear this sweater,’ and just go from there. It can get overwhelming because they think they have to dream up 10 components all at once but you don’t. Just go with one and branch out from there.
(Style choices are) all contextual
Like someone will complain, ‘I don’t like my middle,’ or ‘my head is too small,’ just something about how their body is. If something’s too big … it’s like playing with volume and proportion. So if you’ve got a big ol’ butt but you’re tiny everywhere else, make the everywhere else have a little more volume because then you get balance. It’s not always about making something look smaller, sometimes it’s about making something else look a tiny bit bigger … so that the other thing looks smaller.
Honor what you have
Everyone is beautiful. There’s all kinds of awesome body shapes that are full-figured that can wear all this great stuff that other people can’t pull off. Or if you’re body’s not at the point you want it to be, like if you just had a baby or something, you just got to dress for what you are.
— Heather Narwid

David Holub/DGO

Heather Narwid poses in her “carefully curated” clothing shop Sideshow Emporium & Gallery, which recently relocated to Durango after eight years in Dolores.
David Holub/DGO

Heather Narwid poses in her shop Sideshow Emporium & Gallery, which recently relocated to Durango after eight years in Dolores.
David Holub/DGO

Heather Narwid recently relocated her “carefully curated” clothing shop Sideshow Emporium & Gallery to Durango after eight years in Dolores.
David Holub/DGO

Heather Narwid’s dog Rudy chills out at Sideshow Emporium & Gallery in Durango.
David Holub/DGO

Heather Narwid recently relocated her “carefully curated” clothing shop Sideshow Emporium & Gallery to Durango after eight years in Dolores.
A vintage model hanger hangs at Sideshow Emporium & Gallery.
David Holub/DGO

Heather Narwid poses in her shop Sideshow Emporium & Gallery, which recently relocated to Durango after eight years in Dolores.
Tips from the fashionista

You can start with one thing
You don’t have to pick out the whole thing at once. Just start with one thing you want to wear, the shoe or ‘I want to wear these tights today.’ Or, ‘It’s cold and I want to wear this sweater,’ and just go from there. It can get overwhelming because they think they have to dream up 10 components all at once but you don’t. Just go with one and branch out from there.
(Style choices are) all contextual
Like someone will complain, ‘I don’t like my middle,’ or ‘my head is too small,’ just something about how their body is. If something’s too big … it’s like playing with volume and proportion. So if you’ve got a big ol’ butt but you’re tiny everywhere else, make the everywhere else have a little more volume because then you get balance. It’s not always about making something look smaller, sometimes it’s about making something else look a tiny bit bigger … so that the other thing looks smaller.
Honor what you have
Everyone is beautiful. There’s all kinds of awesome body shapes that are full-figured that can wear all this great stuff that other people can’t pull off. Or if you’re body’s not at the point you want it to be, like if you just had a baby or something, you just got to dress for what you are.
— Heather Narwid