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The Ska aesthetic: The history of the brew’s design and marketing motif

As told by co-founder and president Dave Thibodeau

An early iteration of Ska Brewing’s True Blonde design on a 1995 fax from artist Matt Rousseau to co-founder Dave Thibodeau.
Courtesy of Dave Thibodeau

An early iteration of Ska Brewing’s logo, circa 1995.
Courtesy of Dave Thibodeau

An early iteration of Ska Brewing’s logo, circa 1995.
Courtesy of Dave Thibodeau

An early iteration of Ska Brewing’s logo, circa 1995.
Courtesy of Dave Thibodeau

A mockups for an early Ska Brewing label design.
Courtesy of Dave Thibodeau

Feedback for an early Ska Brewing design and label.
Courtesy of Dave Thibodeau

In 2014, Ska finally produced the comic book that founders Dave Thibodeau and Bill Graham conceived with the help of their friends in 1995. The comic and its characters have been the basis of Ska’s design and labeling for nearly 20 years.

The Ska aesthetic: The history of the brew’s design and marketing motif

An early iteration of Ska Brewing’s True Blonde design on a 1995 fax from artist Matt Rousseau to co-founder Dave Thibodeau.
Courtesy of Dave Thibodeau

An early iteration of Ska Brewing’s logo, circa 1995.
Courtesy of Dave Thibodeau

An early iteration of Ska Brewing’s logo, circa 1995.
Courtesy of Dave Thibodeau

An early iteration of Ska Brewing’s logo, circa 1995.
Courtesy of Dave Thibodeau

A mockups for an early Ska Brewing label design.
Courtesy of Dave Thibodeau

Feedback for an early Ska Brewing design and label.
Courtesy of Dave Thibodeau

In 2014, Ska finally produced the comic book that founders Dave Thibodeau and Bill Graham conceived with the help of their friends in 1995. The comic and its characters have been the basis of Ska’s design and labeling for nearly 20 years.