Star Buds logo makes it onto the back of the Colorado Summit jerseys, and that is freaking awesome.
The new AUDL expansion team, Colorado Summit, will be sporting the logo of Star Buds, a retail marijuana company that has locations in Denver and other US states, on their jersey for the 2022 season. This isn’t the first time an AUDL team has sported a cannabis company’s logo. Boston’s AUDL franchise the Boston Glory, also debuted their 2022 season jersey that also features a cannabis companies logo a week before the Summit wore theirs in a game. The Boston Glory’s jerseys feature a logo from CommCan.This a first for a Colorado professional sports team and could be the beginning of a trend in states that have legalized cannabis.
Star Buds is excited to be the first cannabis company to sponsor a professional ultimate disc team and hopes it helps drive momentum towards acceptance of cannabis in professional sports. Star Buds will also sponsor the Summits beer garden at their home stadium at the University of Denver.
The logo of Star Buds is prominently front and center on the Summits jerseys. Jerseys for other sports who have taken on cannabis company sponsors tend to have the logos smaller and tend to be on the sleeves or the backs of the jerseys. The Summits jerseys are dark and the Star Buds logo is right in the center of the chest with white lettering. It definitely pops, and could easily be confused for the team name with its placement.
Cannabis sponsorships in professional sports remains rare, but it is becoming a little more common as each sports season passes on to the next. Back in 2018 the Las Vegas Lights of the United Soccer League became the first professional sports team to sign a deal with a cannabis company. Other sports leagues including the UFC and NWSL have signed deals with CBD companies. CBD company sponsorships are a step in the right direction towards the acceptance of cannabis company sponsorships and the acceptance of cannabis culture in general.
The positive opinions on cannabis acceptance have been continually growing over the years. We are at the point in America where two-thirds of the country is for the legalization of cannabis and according to the most recent Gallup Poll, for the first time ever, more Americans admit to smoking marijuana than they do cigarettes. Many other states are on the move towards legalization and this could mean the possibility of seeing more cannabis companies sponsoring and advertising with professional sports teams.
As exciting and progessive as this ap-pears, we can safely assume that major sports leagues like the NBA, MLB, NFL, and any motor racing leagues, will prob-ably be the last hold-outs when it comes to cannabis company sponsorship.