Judging by marijuana sales alone, the year 2020 was a stressful one

by Amanda Push

We don’t mean to beat a dead horse, but 2020 has been a stressful year. If you don’t believe us, all you have to do is take a look at Colorado’s marijuana sales which increased exponentially over 2019 and during the week of the 2020 presidential election.

According to the state Department of Revenue, in September, dispensaries recorded nearly $206.5 million in sales — almost 25 percent higher than sales in September 2019.

This is an impressive feat even as September’s sales were a bit lower than the previous months in 2020. July, in particular, killed it in terms of cannabis sales. Recreational and medical sales combined came in at $226,374,568 in revenue making it a record-breaking month in Colorado marijuana history.

Those same sales trends followed suit during the week of the November 2020 presidential election, but this time across the country.

On election night, online orders to dispensaries went up 60 percent on election day, according to I Heart Jane, a marijuana e-commerce company that is partnered with more than 1,600 dispensaries across 32 states.

“In uncertain times, it’s no surprise that people turn to cannabis to reduce anxiety and help them relax,” Socrates Rosenfeld, I Heart Jane CEO, told Green Entrepreneur.

Online orders to Jane’s website on November 3 saw a 60 percent increase in sales compared to the previous four Tuesdays. After election day, there was a continued rise, with November 4 and November 5 clocking in at 46 percent and 37 percent increases, respectively.

Specifically in Colorado, there are 202 dispensaries that are partnered with I Heart Jane. These shops saw a 55.2 percent increase in sales on election day. According to Jane’s data, these Colorado dispensaries continued to see a rise in orders over the next several days — a 42.5 percent increase on November 4 and a 44.8 percent increase on November 5.

The increase in sales in the days following election day is understandable considering we didn’t get final results until Saturday, November 7.

While 2020 has been a dumpster fire of a year, it’s been pretty good to the marijuana industry. And, as we still haven’t wrapped this sucker-punch of a year up, chances are, we’ll continue to see plenty of cannabis sales in Colorado and beyond.

Amanda Push


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